World music is traditional or folk music of a culture; it is normally created and played by indigenous musicians that are related to its culture. One can describe it mostly as ‘local’ music that is marketed on a global scale. World music is created for different origins to reflect their authentic culture, traditional values and to promote a sense of national identity. However, the increasing dominance of imported cultures is creating a threat to the indigenous culture identity. ‘Specific case studies “clearly indicate that world music is not occurring” but rather that international and local sounds are being fused together to create heterogeneous world music’. This is harming the original idea of world music, as the traditional authentic music that reflects culture is not being created. World music is becoming more influenced by mainstream music leading to a lack of representation of culture, going against the general purpose that world music should stand for.
pretty good but isn't there an argument that world music is just an umbrella marketing term?
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